Is this promotion worth it after commission?
A free planning tool for hotel owners. Enter your own numbers and see whether a discount adds to your bottom line or quietly takes from it. Nothing you type leaves your browser.
Concept demo: example figures only, not real rates. Not an Agoda product.Your numbers
| Without promotion | With promotion | |
|---|---|---|
| Rooms sold | ||
| Room revenue | ||
| Commission | ||
| Variable costs | ||
| Net contribution |
How this becomes a content asset
The calculator is the hook. The content play around it is what turns a tool into reach, trust and measurable action.
Audience and question
Independent hotel owners and revenue managers deciding whether to join a promotion. Their real question: “Will this actually make me money after commission?”
The asset family
The calculator, a one-page worksheet to download, and three short guides: how to read your break-even, how deep a discount you can afford, and common mistakes.
Where it lives
A partner help hub page, an email ahead of each campaign window, an in-app tip, a talking point for account managers, and a search page for “is a hotel promotion worth it”.
Measurement plan
| Stage | Metric | What it tells us |
|---|---|---|
| Reach | Visits and source mix | Which channels actually bring owners to the tool |
| Engagement | Calculator starts and completion rate | Whether it is easy and useful |
| Action | Worksheet downloads and “talk to your account manager” clicks | Intent to act on the result |
| Outcome | Promotion enrolments: users vs similar non-users | Business impact, read as a comparison, not a guarantee |
| Quality | Promotion-related support tickets; a one-question survey (“Did this help you decide?”) | Friction and perceived value |
| Iteration | Headline and default-input tests, reviewed monthly | What to change next |
First 90 days
Days 1 to 30
Ship version one, test it with a handful of partners, and fix whatever confuses them. Set baselines for every metric above.
Days 31 to 60
Add side-by-side comparison of two promotions, local currencies and languages, and the email and in-app promotion.
Days 61 to 90
Compare enrolments and tickets for users vs non-users, publish the results, and decide whether the idea deserves a place in the product itself.
